About Us

Alif, the first letter of the Arabic alphabet, symbolizes beginnings, strength, and the foundation of all things. For us, it represents the start of a dream we’ve nurtured for years—a dream to create a hijab brand that honors both modesty and elegance.

Having worn hijab for over a decade, we understand the struggle of finding the perfect balance between softness, sophistication, and comfort. Based in London, we started Alif to offer hijabs in beautiful, timeless colors and delicate patterns, making the hijab experience not only easy but unforgettable.

We also believe in using our platform to make a positive impact. That’s why we’ve partnered with Qawafel Al Khair, an orphanage in Jordan that hosts Palestinian orphans, dedicating 10% of our profits to support their cause. By choosing Alif, you’re not only embracing elegance and quality but also helping us create a lasting difference. Thank you for being part of this meaningful journey with us ♡